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4 Web project problems content strategy can solve
I get this question a lot: How do content strategists work with IAs/designers/writers? Truthfully, they often don’t. But, they can and they should. Not only should they work together, they should do...
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Producing quality content with multiple contributors
You’ve probably heard the saying “too many cooks spoil the broth.” It implies that having lots of people involved in the production of any one outcome isn’t a good thing. The same can be said for...
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Supporting comprehension for everyone
Many a scientific study has been commissioned and conducted exploring the fascinatingly complex cognitive process we go through when we read. One long-standing theory, first proposed in 1886, centered...
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Content Lifecycle: Closing the loop in content strategy
The process of publishing content, particularly when it includes content destined for the web, continues to be a mysterious process for corporate stakeholders, and sometimes for those involved in the...
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Using numbers to plan content
Something that’s fascinated me about online metrics since I started working in online (quite a long time ago in internet terms) is their immediacy. In fact, it’s their instancy… this real-time sense...
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Content Strategy: no longer just the preserve of the web professional
Please, please, please could we stop talking about content strategy as if it only applies to the web design professional. The impact of content and user experience go far wider and should be at the...
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Why Personas are Critical for Content Strategy
Why Target Audience Segmentation Isn’t Enough At an organizational level, content treatment, be it in print or online, has traditionally defaulted to the use of broader target audience segmentation to...
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Taxonomy: Content Strategy’s New Best Friend
Sure, you can search Pinterest, but what makes the site so much fun is the exploration and element of surprise, in large part enabled by categorization of content by both the Pinterest team and the...
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Situational Awareness: A Method for Mobile Content Planning
Mobile websites and applications (apps) give travelers immediate access to: All of the content available on the Internet. Data and content that our phones can sense about the local environment. Mobile...
View ArticleWriting Content that is Compelling and Useful
Today on Radio Johnny Jeff Parks talks with independent content and UX consultant, who will be presenting at the upcoming edUi Conference in Richmond, Stephanie Hay. Steph shares insights about writing...
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